THE CHEESE STORE

For my class Branding + Identity, we were assigned to rebrand a company for an entire semester. I chose a place called The Cheese Store. They have great cheese, but they are actually pretty famous for their iced coffee. They had no existing brand, so this was a project starting from scratch. They are a quirky establishment that customers love going to, if only for the personalities of the people who work there. Because of this, I felt it was appropriate to match their eccentricity in their brand with bright colors, oversized text, and just a drop of chaos to reflect the character of the store.